13. Privacy
13.1. Compliance with Privacy Laws
(a) The MMA is bound by the Privacy and Data Protection Act 2014 (Vic) (Privacy Act) including the Information Privacy Principles in the Privacy Act.
(b) Any Personal Information collected by the MMA will be handled by the MMA in accordance with its obligations under the Privacy Act as amended from time to time.
(c) Personal Information may be collected directly from the individual, from a third party and by way of surveillance cameras installed in or around Market Land for the purposes set out in Rule
13.2. Collection of information
Each Person on Market Land consents to an Authorised Representative collecting Personal Information to enable the MMA to:
(a) verify a Person’s identity and date of birth;
(b) access a Person’s ability to operate within Market Land;
(c) determine the appropriate category of access that may be granted to a Person (whether to grant an Access Card or a Visitor Pass);
(d) coordinate, manage and maintain good order and security on Market Land;
(e) administer any Lease or Licence and the exercise of any rights or compliance with any obligations under any Lease or Licence;
(f) control, direct and monitor the movement and parking of Vehicles and Market Approved Vehicles on Market Land;
(g) ensure compliance with these Operating Rules;
(h) provide its goods and/or services to the Person;
(i) protect the rights and safety of other parties present on Market Land from time to time;
(j) fulfil the MMA’s obligations under the Act; and
(k) where required by law including requests for information and assistance from statutory authorities and agencies including, but not limited to:
i) Emergency Services;
ii) The City of Whittlesea;
iii) WorkCover;
iv)VicRoads; and
v) The Environmental Protection Agency, (the Purposes).
13.3.Disclosure of information
Each Person on Market Land consents to the MMA:
(a) using and disclosing such of the Information as the MMA considers necessary for any of the Purposes and any other purposes as specified from time to time in the Privacy Policy; and
(b) using the Information to market the services and products of the MMA to the Person (unless the Person requests that the MMA cease doing so).
13.4. CCTV coverage
Each Person acknowledges that the MMA employs closed circuit television technology and/or other video surveillance technology used within Market Land and each Person consents to the MMA’s collection, use and disclosure of any images recorded and stored for any of the Purposes.