Geelong Fresh Foods has been voted Victoria's Retailer of the Year in this year's A Better Choice! People's Choice Awards.

Fellow A better choice! members MNM Fruit and Eden Garden Fresh Market rounded out Victoria's top three. 

Speaking to the Geelong Advertiser, Carmel Dawson, who co-owns the store with her brothers Daniel and Mark Virgona, said its focus on local produce set it apart from major food retailers. 

'Compared to the major supermarkets, we provide a larger range of fruit and veg - all Australian grocery items and all locally grown.' 

'We are Geelong-oriented... wherever there is something that is made in Geelong, we've got it. That's our point of difference.'

Ms Dawson thanked the community for voting for the Pakington Street store, which is celebrating its 20th year. 

The 2025 awards, alongside the 10-week Shop & Win campaign, saw close to 50,000 Australians getting involved. The National Award went to Erbacher’s Fruit & Vegetables at Diddillibah on the Sunshine Coast, a fourth-generation family business. 

Head to the A better choice! Instagram to read more about the winners.