Get to the greengrocer, where everything is... REAL. GOOD.

Greengrocer? More like Green Guru!

The exciting Victorian A better choice! marketing campaign is out now and runs until the end of March. Real. Good. shows Victorians how their local greengrocer is fresher, friendlier and full of flavour.

Developed by the MMA and Fresh State, this is our biggest Victorian campaign to date and is expected to be seen more than 6 million times over eight weeks!

Real. Good. ads are playing on:

• Netflix

• 9Now

• SBS on-demand

• YouTube

• Spotify

• Radio

• Roadside Billboards

• Tram and Bus Stops

• Facebook

• Instagram

• TikTok

In case you aren’t in the target zone to see these ads ‘in the wild’, you can check out more of the ads here.

Feel free to download and share widely to help get all Victorians into their greengrocer!  

Peel St, West Melbourne

Neapean Hwy, Moorabbin
 

Watch the 30-second advertisement below: